Proximity Beacon Market To Increase With A CAGR Of 22.0% In 2017-2025

Proximity Beacon Market To Increase With A CAGR Of 22.0% In 2017-2025

As per a fresh market research report authored by Credence Research, “Bluetooth Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Amenities, Others)) Market – Growth, Prospective Buyers and Competitive Landscape, 2017-2025”, Proximity Beacon sector is predicted to flourish at a CAGR 22.0% from 2017 to 2025.

The total report comes available at

Market Findings

Mobile and wireless communication technologies have emerged drastically during the past few decades. Continuing development of advanced cellular communication is estimated to grow a step forward in the impending years, noticing adoption across different application. The retail industry is one such vertical continually working towards boosting their buyer experience by implementing newer engagement models. Some of them are appealing LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry very promising for customer engagement technologies which include BTLE Beacon. Proximity Beacon is one of the many wireless communication techniques developed recently using which the retail firms (merchants) can get connected with their buyers.

The iBeacon market has observed extensive growth since its first launch in the year 2013. Bluetooth Beacon is equipped with Bluetooth low energy (BLE) and has been shown to be a painless one-way communication channel. iBeacons are available for both open source and closed source platform and therefore, can be used for a number of applications. Plus, the installation and operation cost of BLE Beacon is very reasonable making it a lasting solution for the retail businesses, thereby enhancing brand marketing. Companies are willingly embracing this new method of engaging their clientele. At the same time, Beacon finds its application in public places particularly air-ports, automatic parking systems, navigation in the buildings and others to direct the people through giving important information directly to their cell phones.

Smart Beacon Market is segmented according to platform, end-use, and geography. Based on the platform, Smart Beacon is classified as open source Beacons and closed source Beacon. Open source iBeacon are typically applicable for android platform, while the closed source BLE Beacon is deployed for IOS OS. According to the end-use segmentation, Marketing Beacons are classified for retail, public facilities, and other applications. The other applications segment incorporate indoor navigations and healthcare applications.

Globally, The USA leads the entire Bluetooth LE Beacon market. Europe succeeds the North American BLE Beacon market, when considering revenue. Asia-Pacific is predicted to turn out as the fastest growing market for BTLE Beacon technology mainly because of the substantial prospect of the retail industry. Smart Beacon market is supposed to grow tremendously in Asia Pacific in the forecast period.

Competitive Insights:

iBeacon market continues to be in its beginning stage, with a small amount of countries witnessing their adoption. The market consists of a big number of manufacturers, with the vast majority of them aimed at creating energy-efficient Smart Beacons based on open source platform. Perimeter Beacon suppliers for instance Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and others are developing the technology by increasing life of the battery and making improvements to other technical specification in particular operating range. An extra main strategy taken on by the market players is designing low priced Marketing Beacon for small retail markets.

Key Trends

Continue efforts by the retail industry toward better customer engagement
Bettering international sales channel in order to sustain and enlarge the sales
Constant growth in wireless communication as well as the smartphone technology
Give full attention to increasing the application area of iBeacons

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